Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hyundai enlists London College of Fashion to raise awareness of Hydrogen Fuel Cell cars

The Hyundai ix35 FCEV (pictured) will get graphics from the LCF to promote FCEVs Even though car makers have been playing with the possibility of cars powered by hydrogen for years, it’s only now that an real-world FCEVs are starting to hit the road. Car makers certainly seemed to have made the hydrogen fuel cell a practical proposition for powering cars (although cost is still an obstacle), but that’s just the start of making FCEVs a viable option. Huge amounts of work need to be done to create a hydrogen refuelling network but, perhaps more importantly, car buyers need to understand that FCEVs are viable and that they exist at all.

Audi is set to show off LEDs and the S7 sedan in Super Bowl ad

Audi will air an ad during the Super Bowl for the fifth consecutive year. The company will use the big game to display the LED headlights on the juiced-up 2013 Audi S7 sedan. The ad's theme is still under wraps, but it will revolve around the benefits of LEDs, which Audi says is its signature.

Ssangyong LIV-1 SUV: Seoul Motor Show

Ssangyong has rolled out yet another SUV Concept at its home motor show in Seoul – the Ssangyong LIV-1 SUV. The Ssangyong LIV-1 SUV is another new SUV concept from Ssangyong (we’ve had the SsangYong SIV-1 at Geneva and the e-XIV EV Concept at Paris in the last six months) with a  catchy little moniker, this one a ‘Limitless Interface Vehicle, which sets the bar quite high. The LIV-1 does have a better looking nose than any of Ssangyong’s current crop of production cars (well, certainly than the Rexton and Rodius) although it does look like the designers were competing to see how many creases they could add to the bodywork of the LIV-1.